Lisa Haydon, the model, actress and fashion icon partnered with Sher Singh to launch a cricket inspired line.  The label is best known for its IPL city-themed cricket polo shirts carrying the line "Sher Singh Cricket Club."   More recently, it became the leisurewear partner for Kings XI Punjab.   Incidentally, Lisa Haydon joined Zaheer Khan as that label's brand ambassador but Zaheer is also an investor in the company which was recently acquired by Myntra.com.