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Source: USYCA Media Release
United States Youth Cricket Association announced today that Reebok
Cricket signed a three-year agreement to become the organization’s
Official Apparel Sponsor.
“USYCA welcomes this important partnership with Reebok Cricket,” said
USYCA President Jamie Harrison. “Reebok’s leadership in the global
cricket marketplace is well-established, and USYCA is proud to be
associated with the Reebok brand.
“Reebok’s sponsorship of USYCA is the first of its kind for an
international sports brand in the United States cricket market, and thus
continues the USYCA tradition of changing expectations for cricket in
America,” said Harrison.
For USYCA, the agreement will ensure that the organization’s growth,
and its ability to impact youth cricket development, will continue its
“The funding derived from this partnership will help to further the
expansion of youth cricket in the United States for years to come,”
Harrison said. “The bar has again been raised, and USYCA, working
together with Reebok, looks forward to an exciting future.”
“Reebok is proud to support USYCA and youth cricket in America,” said
Sai Vajha, Head of Cricket for Reebok North America. “The success of
USYCA in developing cricket has set it apart, and Reebok is eager to
join with USYCA in growing our great game in the United States.”
In addition to the financial components, Reebok will produce official
USYCA licensed apparel, which, along with other Reebok apparel and
equipment, will be made available through a web portal on the USYCA
Reebok is also an official supplier of apparel to Sri Lanka, Canada
and Zimbabwe national cricket sides, as well as several teams in the
Indian Premier League.