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BoomBoom, the designer and manufacturer of high quality cricket products, has been named the official Apparel and Cricket Gear Sponsor of USA Cricket Association's National high performance programs for the next two years.
BoomBoom is represented in the USA by Ashraf Marketing International Inc., whose President is also the Secretary of USACA's South East Region.
Speaking about the new sponsorship arrangement, Yousaf said: "We love the new direction that USACA is taking and we believe that the US National Men’s, Women’s and Youth teams are going to make a significant impact on world cricket in the years ahead. The fact that our world class apparel will be worn by the National teams competing in ICC Tournaments will provide our brand with great visibility in this market. We are also excited to see the US national players using some of our cricket equipment in competition”.
USACA CEO Mr. Darren Beazley was delighted to have the BoomBoom’s support for the next two years: “This is an important time for US cricket. USACA has made as firm commitment to improve our international cricket performances and to find a partner that is prepared to invest in USACA and grow with us was a bonus."
“A key element of this arrangement is the development of the USACA online cricket store. Our plan is to offer a range of high quality cricket products and competitive prices that our members will benefit from. BoomBoom is a leading cricket company and will provide USACA with the expertise that we are seeking in this area," Beazley added. USACA also announced that the US National Men’s team will be the first USA team to wear BoomBoom apparel when it travels to Toronto for the Auty Cup.
BoomBoom is a well known name USA cricket having sponsored several cricket tournaments in USA including the USA Friendship Cup T20 held at Lauderhill in March 2013. BoomBoom sponsored players in USA include Saisitaram Ramesh and Dunae Nathaniel.