Reebok is Official Equipment Sponsor for New Jersey Twenty20
Sep 23, 2008
DreamCricket partners with Reebok and Creatigies for New Jersey Twenty20
DreamCricket announced a sponsorship deal today with Reebok for the New Jersey Twenty20 Cricket Challenge that begins on September 27th. The tournament features top cricketers from USA and teams have invited some well known international names.
Subhinder Singh Prem,
"Reebok has agreed to become the Official Equipment Sponsor and an Associate Sponsor for the New Jersey Twenty20 event," Kranthi Bayya, CEO of DreamCricket said, describing the sponsorship as a 'landmark' deal.
Speaking on the occasion, Subhinder Singh Prem, Managing Director of Reebok India said: "Reebok is delighted to be the Associate Sponsor and the Official Equipment Sponsor of the New Jersey Twenty 20 Cricket Challenge. As a leading cricket brand in Asia and other cricketing countries, it is Reebok's endeavour to also spread the popularity of the game in North America. The tournament is a step in the right direction, and we are sure the Reebok authentic cricket equipment will add more to the quality and excitement on the field."
The tournament will use Reebok white cricket balls and prize winners will receive Reebok cricket equipment.
"Reebok has a tremendous association with cricket. Eight out of the 11 cricketers of the ICC Twenty 20 World Cup winning team endorse Reebok. As cricket event sponsorships go in USA, this is a major milestone. We are happy to have won their vote of confidence," Ms. Bayya said.
Creatigies Communications is Marketing Partner
Simultaneously, DreamCricket announced that it had entered into an agreement with Creatigies Communications as the Event Marketing Partner.
Describing the Marketing Partnership, Navroze Dhondy, CEO of Creatigies Communications said, "Cricket has been a passion at Creatigies, and having associated with the Wisden Awards, Predikta and Superskills, it was a logical extension to partner with the New Jersey Twenty20 Cricket Tournament. We are happy to have got Reebok involved with this North American cricket-adventure, and are sure this will benefit the brand and the event. This would be the beginning for many more brands to leverage and benefit from cricket in the United States."
CEO - Creatigies
DreamCricket is in negotiations with other strategic partners both in USA and in India. These sponsorships will be announced as soon as they are crystallized.
For more information about New Jersey Twenty20, visit www.NJT20.com.